[3D Contents] The Growth of Virtual Influencers

Hello. This is RebuilderAI.

Do you know Virtual Influencer is getting the talk of the town nowadays?

 

Today we will share about the Virtual Influencer.

 

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What is Virtual Influencer?

A virtual influencer refers to an influencer with great social influence among virtual people created by combining artificial intelligence and computer graphics. 

 

By implementing a form similar to the appearance and behavior of human beings based on artificial intelligence, it is characterized by being so realistic that it is difficult to distinguish it from the actual human face.

image source: Shinhanlife

It is Rozy, the popular model in the 'Shinhanlife' advertisement.

Rozy is 22 years old, 171cm tall, and her hobby is surfing and running.

She is designed by collecting facial shapes favored by the MZ generation.

 

They revealed that she is a virtual influencer, 4 months after starting SNS activities.

She is actively used in corporate marketing by signing advertising contracts with domestic and foreign automobile and food companies.

 

 

[Lil Michela] source: Trevor McFedries X Sara DeCou

Lil Michela is a virtual influencer, and she is a Brazilian-American woman by setting from Los Angeles. 

She has the most Instagram followers in the virtual world. 

 

She is 19 years old, and she is a pop singer by profession. Her Instagram followers are 3.4 million. She earned 10 million won per Instagram post ad and 13 billion won in 2020. 

Recently, she worked as a luxury brand model such as Channel, Prada, Burberry, Louis Vuitton, etc. 

 

 

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Why Virtual Influencer?

(1) Overcoming technical limitations

Uncanny valley, a chronic problem when producing virtual humans, getting solved with the development of computer graphic technologies.

 

(2) Advantages of the Virtual Influencer advertisement model

- Can appear anywhere at once

- Unlimited acting period because their life is unlimited

- Can reduce the risk come up by model

- Various marketing ways without time/place limitation

- Can set the virtual influencer as trend and image of an enterprise

 

LINE FRIENDS 'BT21' character / virtual influencer, "Chimmy" hosted its first Youtube live broadcast.

Even though they didn't announce the live performance, 18,000 fans connected. 

Chimmy greeted his fans in English, Japanese, Spanish, and French.

In addition, Chimmy communicated with fans in real-time by showing fans everywhere in the house.

 

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Future of Virtual Influencer

 

As the influence of the Virtual Influencer grows and its marketing way gets important, Virtual Influencer importance is growing, too. 

Now virtual influencers will be a part of our daily life, and their importance will get higher as an extension of the virtual space like a metaverse.

Our RebuilderAI is growing in line, accordingly. 

 

 

Rebuild your world, RebuilderAI

https://rebuilderai.com/

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