[3D Contents] Why do people go crazy about metaverse and 3D?

Due to COVID-19, metaverse (A virtual world) is growing rapidly so various institutions and companies are striving to develop content using 3D. A case in point, "Kakao Friends" gained popularity by uploading a video of expressing in 3D with popular characters RYAN&CHOONSIK and copying the choreography of famous K-pop idols.

 

Source: Kakao Friends

Maybe you’ve seen this video at least once. The cover video of SM girl group Aespa’s song “Next Level”, has surpassed 2.6 million YouTube views in three weeks.

 

Source: 스브스뉴스

Also, in the 20th presidential election held in March, SBS showed a ballot counting broadcast using virtual content. A virtual avatar of a presidential candidate had danced to the <next level> and it drew the attention from many people. SBS made an animation using 3D modeling and video data, and it is known that it conducted 3D scan besides chromakey. 

 

Source: ifland

 

Moreover, this election broadcast attracted attention by utilizing new technologies such as AI, VR, and XR in line with the trend. We were able to see fresh voting broadcasts such as the AR zone on the rooftop of the KBS office building, a show against the background of the Blue House implemented by XR, and metaverse platform.

 

We can know the response of content using metaverse or 3D was explosive.

 

Then why are people crazy about these keywords?

 

That’s because it enables the impossible things that can’t be done in real life. It can be easily utilized in various fields and has the advantage of being able to express deeply.

 

Sometimes it is easier to show images than to attach a wide range of product descriptions in text format. Therefore, 3D graphics are bound to be effective. With the development of technology, the speed of data transmission has increased, so 3D can be applied to various sites, applications, and programs without any problems. 3D scanning makes users even more immersed. This breaks down online constraints that users have not been able to measure the size or texture in detail and increases purchase conversion rates for sellers.

 

Now metaverse and 3D are becoming more of a necessity than a trend.