[3D Contents] 3D advertising that sensibly colored the world

Do you know the digital signage of Korea that the whole world praised? A digital design company that also appeared on TvN <You Quiz on the Block> made sensuous media art and went beyond Seoul to New York. Then what is digital signage and how can it branch out to New York?

 

 

Digital Signage

Digital signage, sometimes called electronic signage, refers to display technologies like LED walls to vividly display webpages, videos, directions, marketing messages or digital images. Since it can be controlled remotely at once, it is effective in advertising and content.

 

3D Display in Korea

1) Samseong-dong, Coex

source: d'strict

The above picture is a 'Whale' posted on the Coex electronic display in Samseong-dong, manufactured by the company mentioned in advance. In the video, you can see whales swimming in a water tank (the size of four basketball courts). It received attention by showing 3D wave images through the 1,620-square-meter Samsung LED Signage installed on the outer wall. Thousands of people stop their way and stand with amazing expressions. By the way, you might be wondering what kind of product they want to advertise. It is common to advertise products when it comes to electronic boards, but they made them as public artworks in the city rather than for the purpose of selling products. This work was done by only two or three people and it was possible because, with the development of tools, know-how is more important than the number of people recently. Of course, it takes as little as four months to as much as nine months.

 

2) New York Times Squareghjh

source: d'strict

Starting with the waves in Samseong-dong, they successfully exhibited a large electronic display at Times Square in New York. As soon as the 102.5-meter-high virtual waterfall was released, New Yorkers and the design industry have given all the praise. The work is a huge stream of water pouring from top to bottom, and an official in the design industry who watched the video praised it, saying, "D'strict's Times Square video has changed the concept of existing electronic advertisements."

 

It's a remarkable change to move away from the traditional electronic display that we know and use digital content in offline spaces to provide people with new experiences. Since then, the world has begun to put forward 3D advertisements, led by Korea, the "leader/original" in this field.

 

3D Display in Global

1) Japan

A 3D commercial at Shinjuku Station in Tokyo, Japan showed a cat playing on a shelf. The cat greeted the people on the way to work and enjoyed a nap, giving joy to citizens.

Also, to celebrate Air Max Day, March 26, Nike launched a 3D advertising campaign at a huge Billboard in the Shinjuku area of Tokyo, showcasing amazing video technology.

 

2) Taiwan

In an advertisement in a building in Taiwan, a one-eyed giant raises his head and looks outside, sticks his upper body out, and picks up a shopping bag. It was an advertisement for a shopping mall using a point that can attract people's attention: 3D.

 

 

Like this, 3D is no longer far away. It is gradually melting into our lives. It's time to get used to 3D, thinking that it's not a distant future, but an upcoming present. Learn about 3D step by step with RebuilderAI.