[3D Contents] Virtual Try-On Service - Google, Walmart, Amazon

Walmart has launched an AI-based virtual fitting room service (Virtual try-on). Through the Virtual try-on service, customers can select a model similar to their body shape from a variety of models and virtually try on clothes, or use their own photo to virtually wear clothes.

 

Walmart's Virtual Try-On Service

 

Google is offering a virtual try-on service for women's tops from brands such as H&M, LOFT, etc. to customers in the U.S. Using its AI technology, Google supports virtually dressing one clothing image on models of various sizes, from XXS to 4XL. Currently, the virtual try-on service can be used in both Android and iOS mobile environments, and it is planned to be expanded to men's tops by the end of this year.

 

Walmart's Virtual Try-On Model Selection Feature

 

 

Amazon offers a 'Made for You' service that measures body size based on the full-body frontal and side photos uploaded by the customer and makes a custom t-shirt. Customers can freely change the color and size of the product and simulate what it would look like when they actually wear it.

 

Many customers feel that the actual product is different from the image when they purchase a product by looking at general product photos or limited model cuts. However, by utilizing services such as virtual try-ons to enhance the customer experience, you can instill confidence in consumers.

 

Google's Model Virtual Try-On Service

 

 

Online Shopping Trends 2017-2020

 

As online distribution platforms gradually expand, the proportion of online shopping is steadily increasing. More and more customers are buying products online rather than offline, and customers want factual product information even if it is online. By implementing products in realistic 3D in the metaverse space, consumers can check products from various angles online.

 

Advertising using 3D modeling can more vividly convey the visual characteristics of the product to consumers and help make purchasing decisions. Advertising using 3D modeling can be remembered longer than 2D advertising, and consumers can examine even the detailed parts of the product, providing a more transparent and reliable purchasing experience.

 

Diverse Models Available for Virtual Try-On

 

Many companies are actively using 3D modeling technology as a new marketing strategy because it can provide higher satisfaction to customers when using 3D modeling technology in the metaverse or online services.

 

RebuilderAI provides a 3D scanning service that can effectively show products in the metaverse environment.

 

 

RebuilderAI's corporate 3D scanning service, VRIN Enterprise, provides a Mesh upgrade function using neural parameterization technology that converts 3D models into neural representations and neural inverse rendering technology that AI automatically corrects while reducing errors to make the 3D model identical to the actual photographed image. While the existing neural inverse rendering process takes a long time, RebuilderAI can restore the exact shape and texture in about 5 minutes, greatly reducing the work time.

 

In addition, VRIN Enterprise applies multi-view stereo technology that can infer accurate depth information with a single camera. Multi-view stereo technology uses multi-point photos like a stereo camera and learns the AI model through its own 3D data. Especially since it utilizes images, it is possible to accurately 3D scan even reflective objects that cannot be measured with a ToF sensor and thin and detailed areas where the sensor light does not reach well.

 

VRIN Enterprise is expected to be widely used in commerce as it can form 3D modeling that can give customers confidence by replicating the actual object in high quality.

 

If you have any questions about the upgraded scan quality of the corporate 3D scanning service VRIN Enterprise, please feel free to contact us. Thank you.

 

*Contact : rebuilderai@rebuilderai.com

 

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