[3D Contents] The world of fantastic advertisements created by 3D

 

Do you remember the promotional video for the Hyundai Ioniq 5, the first pure electric vehicle introduced by Hyundai about a year ago? The video ad, which realistically captured the Ioniq 5 from various angles, was not actually filmed with a real Ioniq 5 vehicle and real background. It was a completed advertisement created through 3D modeling and rendering on a computer. Why did Hyundai choose to produce the ad using 3D modeling and rendering instead of the traditional camera shooting method?

 

 

Firstly, using 3D modeling and rendering technology to create content has several advantages over the traditional camera shooting method in terms of cost and effort. Traditional shooting requires expensive equipment and numerous personnel, along with considerations such as location scouting and weather conditions for shooting in the desired conditions. Additionally, if the camera equipment or crew is reflected in the vehicle, it requires tedious post-processing to remove them. Using 3D rendering can not only save costs but also allow for faster production without the constraints of location or weather.

 

 

Secondly, compared to the limited post-production options in the traditional camera shooting method, 3D rendering videos offer the flexibility to change backgrounds, product colors, textures, visual effects, lighting directions, and various other expressions during or after the production. It also allows for the application of effects that are difficult to achieve in actual shooting. Furthermore, it can showcase the internal structure and operation of the product through the video.

 

 

In addition to the advantages in production, using 3D modeling also has marketing benefits. By using 3D image modeling in product promotion, it can present the product more vividly and showcase the details in a more detailed manner, thereby increasing product awareness and assisting customers in their purchase decisions. Particularly, interactive marketing that allows customers to change colors or angles can generate more interest in the brand and product. Hyundai not only produced the video in 3D but also provided features on their website where customers can change the color of the vehicle and examine it from various angles.

 

 

Generally, creating 3D modeling content requires expertise in modeling or handling specific software. However, Rebuilder AI provides a service called "VRIN" that allows anyone to easily create 3D content without the need for complex programs. Through this service, 3D modeling can be generated using just a mobile device camera, and it can accurately represent materials that are difficult to scan using AI-based generative AI technology. Additionally, they offer VRIN Enterprise, a high-quality service that can precisely reflect real-world measurements, allowing for diverse applications in the manufacturing industry and commerce.

 

 

Rebuilder AI has recently been recognized for its technological capabilities and won the Innovation Award in the "Mobile Device Accessories & Apps" category at CES 2024. They have also attracted investments from Naver D2SF, KB Investment & Securities, and Innox, acknowledging their growth potential. In the future, Rebuilder AI will continue its research and development to enable various companies to create 3D modeling sources quickly and easily, keeping up with the upcoming era of spatial computing.

 

 

Reuiderai VRIN3D

The Space Computing World Created by RebuilderAI - YouTube

 

If you're curious about RebuiderAI's AI-based mobile 3D scanner enterprise service, feel free to inquire anytime!

 

*Contact : rebuilderai@rebuilderai.com