[3D Contents] The reasons Apple's advertising videos are appealing

We encounter numerous advertisements in our lives. Not only newspaper and radio ads but also video media dominate, constantly bombarding us with video ads on various media platforms. Generally, ad placements between videos are often seen as annoying and inconvenient.

 

 

However, among the many advertisements, there are some that leave a lasting impression or captivate us, making us fully engaged until the end. Well-made ads capture people's attention and leave a lasting impression of the advertised product or brand in their minds. Apple is famous not only for its products but also for its well-crafted advertisements. Apple's ads have the power to captivate viewers and receive a lot of attention. Let's explore what characteristics Apple's ads have that make them appealing to many people.

 

 

Firstly, Apple goes beyond showcasing the features and technical aspects of their products in their advertisements and delivers messages that resonate with consumers' emotions and desires. Apple ads visualize realistic and everyday experiences of using their products and form an emotional connection between the product and the consumer through storytelling. By showing how the product is used in everyday life and through storytelling, viewers can imagine how Apple products can bring about changes in their own lives.

 

 

Secondly, Apple excels in sound marketing. Sound marketing is a marketing method that stimulates the sense of hearing, one of the five senses, and is known to have a strong impact on consumers' emotions and memory. There are various ways to utilize sound marketing, such as using background music in ads and using unique sound logos. Apple is praised for effectively utilizing sound marketing by using music that well expresses the product's features and mood as background music in their ads. For example, in the AirPods ads, they used energetic and rhythmic songs to effectively showcase the wireless convenience and freedom. Apple emphasizes the product's features and values through sound and successfully implements a sound marketing strategy that provides users with a unique experience.

 

 

Lastly, Apple presents the design and functionality of their products in their ads with completeness through 3D modeling. 3D modeling represents products in three dimensions, making it easy to examine even the smallest details of the product and increasing consumers' understanding. It also allows consumers to have a more immersive experience of the product by viewing it from various angles.

 

Moreover, ads utilizing 3D modeling can create original and impressive designs that leave a lasting impression on consumers' memories. Apple actively utilizes 3D modeling technology to effectively convey the appeal of their products through advertisements, playing a significant role in generating high consumer interest and purchase intent.

 

 

As a giant global company and a marketing powerhouse, Apple must have many reasons to actively utilize 3D modeling. Not only Apple, but many other companies also show a growing trend of using 3D modeling in product advertising, indicating that 3D modeling is an effective element in creating impressive advertisements.

 

 

Utilizing 3D modeling in marketing offers various advantages, but there is a drawback of requiring considerable time and effort for 3D model creation. Our Rebuilder AI is gearing up to launch VRIN 3D, a 3D scanning service that dramatically reduces the time spent on 3D modeling tasks. VRIN 3D leverages a powerful AI engine based on machine learning and deep learning algorithms, allowing high-quality 3D scanning using just a smartphone. The service also provides easy editing features, allowing users to adjust lighting, shadows, and more after scanning.

Furthermore, VRIN 3D offers a virtual showroom to showcase scanned objects for product promotion. It supports various file extensions upon download, enabling future modeling/rendering tasks. The upgraded B2B service, "VRIN 3D," enhances performance for corporate use in product development. It accurately reflects actual sizes and can seamlessly preserve the original colors of transparent or metallic objects using reflection inference and surface material inference technologies.

 

 

VRIN 3D also supports mesh upgrade functionality to improve less restored areas in scanned results. This includes neural parameterization for transforming 3D models into neural network representations and neural inverse rendering to automatically correct errors and match 3D models with real-world photos. Employing 3D modeling in product development facilitates easy design modifications, improvements, and allows for the simulation and validation of product structure and functionality, reducing development costs and time.

 

 

By utilizing Rebuilder AI's "VRIN 3D" service, the previously time consuming 3D scanning process, which took over an hour, can now be shortened to less than 3 minutes, and various tasks such as lighting and rendering can be performed. Using Rebuilder AI's services can significantly reduce working hours in industries such as manufacturing and video production.

We are committed to consistently improving and providing faster, higher quality 3D modeling through Rebuilder AI. If you have any questions about VRIN 3D, please feel free to reach out at any time. Thank you.

 

*Contact : rebuilderai@rebuilderai.com

 

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